Ledger Op3n
at La Gaîté Lyrique

two-day event 

creative lead
art direction
environmental design
graphic design
digital design

Ledger Op3n is a high-impact, biannual Web3/crypto conference designed to connect new communities and spotlight Web3 innovators and developers. This two-day event also serves as Ledger’s stage for unveiling new products, partnerships, and integrations. As the creative lead, I tackled the art direction and design for both the event space and graphics, collaborating closely with internal teams and external production studios.

I also took the initiative to design a striking 3x3 meter living poster. Partnering with 3D artist Damien Laudier, we created two compelling product visuals featuring subtle, dynamic motion over a 10-minute sequence, capturing the attention and imagination of our audience.
​​​​​​​Carved Curency AI generative art collaboration with Bounjour Lab

As the lead brand designer at Ledger, I got to collaborate with creative agencies doing things I didn't even know were possible. For this event we partnered with Bounjour Lab to create a generative art exhibition that responded to the real time trading activity of the crypto markets.
Main Stage

The main stage at Ledger Op3n kicked off with product, partnership and integration announcements. The stage hosted Web3 innovators and developers from across the digital asset ecosystem. 
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