Macy’s Backstage, social media
strategy, art direction & set designThis project is best viewed on my website: jenniferboyd.co
As the Social Media Art Director at Macy’s, I drove impactful product storytelling through strategic image-making, maximizing results on a tight budget. I played a pivotal role in launching Macy’s Backstage, spearheading efforts to adapt the iconic retail brand to a rapidly evolving market. I led the direction, design, styling, and production of all still and lifestyle photo shoots for social media, crafting a distinctive visual identity that set us apart. These images showcase the unique aesthetic I created, delivering powerful brand narratives.
